We are Sport | Sportswear High Winter ‘23 Campaign
Creative direction of a state of mind sports campaign. The objective was to create powerful statements and tell stories that resonate with people who train and play sports. We analysed the marketing campaigns of leading sports brands and identified that the product was rarely the focus. Instead, the emphasis was on emotions such as dedication, elation, pain and motivation.
The campaign was designed to reinforce the brand’s focus on training, a concept that resonates with athletes at all levels. It features them engaged in various training scenarios.Date
November 2023
Company
Inditex