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Exploring the intersection 
between generative artificial intelligence, 
art direction and emotion.














work




Morphic – Creative Direction & Midjourney

brew.lab – Creative Direction & Brand Identity
Pride is Love – Social Creative Direction


    Lefties | NBA – Social Creative Direction




    Every Body is Beautiful – Social Creative Direction

      Customization – Social Creative Direction


    La Isla | The Knit Edit – Social Creative Direction
    We are Sport
    – Social Creative Direction



            Umbro x Lefties – Social Creative Direction





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              irene cotelo ©2025