Through these eyes | 2025 Calendar
This project explores how artificial intelligence can be directed with intention, not just as a tool for randomness, but as a medium for meaningful consistency. The result is a year-long visual poem: twelve months of color, form and text — in dialogue with each other and with time itself.
January 2025
Art Direction
1–Art Direction & Visual Identity
Creating visual harmony across algorithmic outputs was central to this project. While AI tools like Midjourney generate stunning images, they often lack built-in coherence or style continuity. My challenge as art director was to guide these outputs through tightly defined prompts, a curated color system and typographic rules — establishing a language that would unify the entire series.
–Floral Generation: Midjourney prompts were carefully structured to generate blossoms that feel soft, surreal, and chromatically vibrant — echoing human emotionality through non-human visuals. –Color System: Each month is bathed in a singular color mood, creating emotional continuity while clearly differentiating seasonal tone shifts. –Grid & Typography: A modular grid system overlays each calendar, balancing organic chaos with precision. The typography, inspired by editorial minimalism, grounds the dreamlike compositions in structure. –Poetry Integration: Kästner’s verses serve as quiet anchors — one for each month — adding lyrical weight and context to the images.
2–Reflections
This project is a study in creative control within generative chaos — an attempt to blend the intuition of a designer with the unpredictability of AI. It raises important questions about authorship, aesthetic coherence and the role of the human hand in machine-made art.
Through these eyes is not just a visual timekeeper. It’s a celebration of form, feeling and future-facing craft.