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Morphic - Artificial Intelligence in Creative Processes


Artificial intelligence has become a revolutionary tool for creative professionals. Far from being a replacement for human talent, AI acts as a driver of creativity, generating visual possibilities that push the boundaries of imagination. Its true potential lies in its ability to interpret abstract concepts, emotions and complex narratives, transforming them into images that challenge our traditional perception of design. Date
March 2025
Project
Algorithmic Intimacy: Colour and Vulnerability




 


Morphic represents an exploration of emotional communication beyond conventional boundaries. A composition that plays with contemporary fashion aesthetics, using a vibrant colour palette and an art direction that challenges traditional perception. The aim is to demonstrate how AI can capture complex emotional states, beyond traditional photographic representation.

Key elements:

Chromatic modulation that generates visual tension

Expressive make-up as an emotional language

Inflatable elements suggesting fragility and dynamism

Positioning of models that communicates vulnerability and strength













All images have been generated with Midjourney.





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berlin, germany -
irene cotelo ©2025