The Lab is where creativity and experimentation converge.  
    It showcases my digital design projects and creative direction work, where I explore new ideas, push boundaries and bring imaginative concepts to life.
    This space reflects my passion for innovation and design, where I experiment with styles, techniques and storytelling. Explore the evolution of my craft and the unique projects that inspire my journey.










Blending Art Direction and AI Designed a 2025 calendar combining bold typography, vibrant color palettes and organic floral forms. Every image in this calendar was created using Midjourney, a software that explores the boundaries of AI-generated design and the ways in which technology can enhance creativity.







GEWRL – Art Direction
GEWRL released her first track with the producer TAURO in 2020, which explored R&B textures in a synthetic universe of PC Music echoes. Her formula mixes dreamy, refreshing pop with bubbly, hyper-vitaminised easy-like beats, which finds a perfect balance in the hands of Turian Boy and TAURO. Provided artistic direction and guided the creative process. Created immersive set designs.
TAURO – Art Direction
TAURO is an artistic project that seeks the point of union between different branches of production and composition. Through the creation of songs, this proposal aims to capture the essence of self-production with the use of various musical sub-genres such as AltR&B, Trap, Jazz Fusion and Latin rhythms. Collaborated closely with the director, cinematographer, and the production team to ensure a cohesive visual language and a harmonious integration of music and visuals.








Midjourney – Art Direction
Created this dreamy, surreal and atmospheric vibes. The potential of AI in art and design feels limitless.
Midjourney – Art Direction
Created this dreamy, surreal and atmospheric vibes! The potential of AI in art and design feels limitless.








ALLO! STUDIO x Liceu Barcelona – Creative Direction
The ALLO! STUDIO is a project that creates mixed and conceptual works of art. A contemporary art studio based in Barcelona inspired by nature & abstraction. Collaboration with the charity gala dinner in support of the renowned Chef Jose Andres’ Foundation: La Cocina del Mundo at Liceu Barcelona.
DuckDuckGo – Case Study
In today’s digital age, privacy is everything. Introducing DuckDuckCloud®, an innovative cloud storage solution designed with DuckDuckGo’s commitment to user privacy. The following strategy and brand communication plan ensures that every aspect of DuckDuckCloud® emphasizes security and simplicity, aiming to provide a private storage experience that users can trust. The mission is to make online privacy accessible to all.








       Instagram    LinkedIn
    Berlin, Germany -
    Irene Cotelo ©2025