Irene (she/her) is a creative director and proactive self-starter with over 8 years of experience in the fashion industry and media-art, shaping culturally relevant visual narratives for global brands.

With a background in directing multidisciplinary teams across international campaigns, she specializes in translating complex ideas into sustainable, strategic, emotionally intelligent and visually compelling solutions. Working between Germany and Spain, she collaborates with progressive fashion houses, cultural institutions and beauty-tech startups to craft design systems that are as conceptually rich as they are commercially viable. Her practice blends emerging AI tools with intuitive art direction, visual research and systems thinking, resulting in adaptive, human-centered visual frameworks from ideation through execution.




This site showcases a selection of projects completed during her career.  To find out more, contact her at irenecotelo@posteo.net

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Core Skills

Creative Direction / Sustainable Product Thinking / Visual Storytelling / AI Prototyping / Campaign Development / Trend Forecasting / Cross-Team Collaboration / Human-Centered Design / Social Innovation


Technologies


Adobe Illustrator / Adobe Photoshop / Adobe InDesign / Adobe XD / Adobe After Effects / Midjourney / Keynote / Figma / Sketchup / 3D Design Software










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berlin, germany -
irene cotelo ©2025