She spent 6 years as a creative and art director at Inditex, and has lived and worked in Barcelona and Berlin. With a background in directing multidisciplinary teams across international campaigns, she specializes in translating complex ideas into sustainable, strategic, emotionally intelligent and visually compelling solutions.
Her practice blends emerging AI tools with intuitive art direction, visual research and systems thinking, resulting in adaptive, human-centered visual frameworks: from ideation through execution.
She is currently available for freelance collaborations worldwide.
This site showcases a selection of projects completed during her career.
To find out more, contact her at irenecotelo@posteo.net
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